WE ARE AN
INTERDISCIPLINARY
STUDIO FOR
MISSION
TRANSFORMING URBAN LANDSCAPES INTO HUBS OF INSPIRATION – WHERE DESIGN, INNOVATION & AI MEETS COMMUNITY
— they are opportunities for communities to be inspired, to connect, and to coexist harmoniously with nature. By blending design, innovation , AI, and a deep respect for the natural world, we create environments that foster creativity, inclusivity, sustainability and progress."
ARCHITECTING A NEW ERA
HOW ARTHUR MADE A SHOPPING MALL BILLBOARD DISAPPEAR
Arthur always dreamed of creating the most unique and captivating malls—destinations that weren’t just places to shop, but spaces that inspired wonder and excitement. Yet, as he walked through his flagship mall one sunny afternoon, something felt off. His tenants’ grand displays and beautiful storefronts were overshadowed—literally and figuratively—by the massive LED screens he’d installed to display advertisements. While the screens served their purpose, they blocked the vibrant, open feel he’d envisioned. Arthur wanted something revolutionary, something that would elevate his mall’s experience rather than diminish it.That’s when he stumbled upon the G-Glass.
A Game-Changing Discovery
Arthur first learned about the technology during a design expo. Among the endless booths of cutting-edge innovations, one caught his eye. It wasn’t just the dazzling high-resolution visuals or the sleek, futuristic design that drew him in—it was the fact that the screens weren’t screens in the traditional sense. They were transparent! Glass panels that could display anything from vivid advertisements to abstract art, all while preserving the openness and beauty of the space.He was hooked. The idea of replacing his bulky LED screens with something that would enhance, rather than obstruct, his tenants’ storefronts felt like the solution he’d been searching for. “Why hadn’t I seen this before?” Arthur wondered as he watched the demonstration. The panels seamlessly blended into the surrounding architecture, creating an experience that felt modern, elegant, and unobtrusive.
Transforming a Vision into Reality
Within months, Arthur worked with OBI to install G-Glass throughout his mall. The difference was night and day. The once overbearing LED screens were replaced with sleek, transparent displays that brought a new energy to the space. Tenants were thrilled to have their storefronts fully visible again, while still benefiting from dynamic advertisements that didn’t overpower their branding.Shoppers, too, noticed the change. The mall felt brighter, more open, and undeniably a lot more futuristic.
A Revolution in Display Technology
Transparent LED Systems are rewriting the rules of visual communication, and Arthur’s mall is just one example of their transformative potential. Unlike traditional billboards and displays, the G-Glass allow light and visibility to pass through, turning glass surfaces into dynamic canvases. Whether it’s a sleek corporate tower or a sprawling retail complex, Transparent LED technology enhances the environment without compromising its aesthetic integrity.
The Future, Clearly Defined
The future of displays isn’t just about being seen; it’s about seeing differently. With G-Glass Systems, the possibilities are endless—and the future has never been clearer.
HOW TRACY BROUGHT A WHALE SHARK TO THE CITY
Tracy was no ordinary mayor. When she took office in one of Southeast Asia’s bustling metropolises, she wasn’t content with just maintaining the status quo. Her vision extended far beyond filling potholes and balancing city budgets. Tracy wanted to futurize her city, transforming it into a destination that would attract tourists from around the world while uplifting local businesses. For her, inspiration came from the one resource Southeast Asia is famed for—its coral reefs and marine life.
A Vision of the Future
Growing up by the sea, Tracy had always been enchanted by the vibrant ecosystems beneath the waves. But as she looked out over her urban landscape, she couldn’t help but notice the stark disconnect. The bustling streets and towering skyscrapers bore no resemblance to the natural beauty that surrounded the region. It sparked an idea: What if she could bring the ocean to the city? Her vision wasn’t about building a conventional aquarium. Tracy wanted to create something iconic, something that would put her city on the global map. An enormous, fully digital aquarium—an immersive wonder that showcased the region’s marine beauty without a single drop of water. The challenge was clear: How could she turn this ambitious idea into reality?
Designing the Impossible
The first step was assembling a team of designers, technologists, and creative minds to help her shape this bold concept. The digital aquarium would span an entire city block, its walls composed of sleek, high-tech screens that brought the ocean to life. Vibrant schools of fish, sprawling coral gardens, and majestic sea creatures would glide effortlessly across its surface, mesmerizing anyone who walked by.
Unlike traditional aquariums, this installation would be sustainable, requiring no live animals or vast quantities of water. Every detail, from the shimmering light filtering through digital waves to the fluid movements of animated marine life, would be meticulously crafted to feel as real as the ocean itself.
WE ARE BETTER TOGETHER
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PEOPLE BEHIND THE MOVEMENT
"For over two decades, I’ve been privileged to create moments that bring people together—moments of connection, inspiration, and meaning. Working with renowned brands such as H&M, Nike, CelcomDigi, Sephora, Volkswagen, MINI, Shell, Nokia, and K1664 more has taught me that the true essence of design lies in its ability to touch lives and spark joy.
Today, I embark on a new chapter—one guided by a vision to craft environments that inspire harmony between people, innovation, and nature. Whether it’s shaping the smallest detail or bringing life to grand digital sculptures, I see every element as part of a greater whole. Together with brilliant minds from across the globe, my mission is to reimagine cities, towns, and villages as sanctuaries of connection, creativity, and balance.”
PH CHAN
"I bring over two decades of experience in production, specializing in turning ideas into reality. I have worked with a wide range of global brands, including La Mer, Estée Lauder, Fenty, M.A.C, CHANEL, Versace, Kat Von D, and many more international and local names, to bring their activations and productions to life. My expertise spans meticulous production planning, cost management, and ensuring projects stay within budget without compromising on quality. I envision leveraging my wealth of experience to push the boundaries of design through architecture realisation, creating impactful & memorable build-ups that inspire, resonate & connect people from all around the world. Those who I’ve worked with know the dedication I put in every project to any team and on every journey."
EUNICE YAP
"Fusing design, technology, and urban innovation, I reimagine cityscapes as interactive, AI-driven environments that engage, inspire, and elevate human experiences. With over 14 years of expertise in 3D design, spatial visualization, and immersive environments, I lead the integration of dynamic digital facades, responsive installations, and interactive architecture to transform public spaces into future-ready urban experiences.
As the Head of Experiential Design & Interactive Environments, I drive the creation of smart urban spaces, where technology and creativity converge to enhance the way people experience and interact with their surroundings. At OBI, I am not just a designer—I see myself as a pioneer of the future city, crafting environments that elevate the human experience through innovative, technology-driven design."
ALLEN YAP
"At the forefront of intelligent urban transformation, I combine strategic communication, digital storytelling, and AI-driven engagement to create immersive, future-ready experiences. My expertise in media, marketing, and public relations by industry leaders such as Netflix, HBO, and Sony has been essential in comprehending the essence of localization services. Today, at OBI, I strive to translate OBI's innovation-led urban solutions into compelling real-world connections, maintaining a human-centric sentiment that is sociologically, environmentally, and economically conscious."
ABDULAZIZ ALMASAABI
"In my role as a Production Specialist at OBI, I commit myself to transforming ambitious ideas into reality. With a deep understanding of innovative production processes and liaisons, I bring precision and excellence to every project. From the smallest detail to the grandest design, my goal is to craft immersive, digitised environments that engage with the human experience. Through strategic collaboration and a passion for progress, I ensure that OBI’s groundbreaking urban revolution—infused with artificial intelligence —is executed flawlessly, creating spaces that not only serve but also inspire the communities they touch."
TAM YU WEN
"As a Design Metrics Specialist at OBI, the materials we select and measurements we weave a vibrant narrative of innovation, sustainability, and elegance. Each choice reflects our commitment to crafting intelligent urban environments that resonate with both beauty and resilience. My mission revolves around achieving a delicate balance—harmonizing avant-garde design with the wonders of the natural world, ensuring that every component enriches the story of transformation. Through meticulous and precise metrics, I translate visionary concepts into bespoke realities. seamlessly woven into the ever-changing tapestry of urban technological innovations."
CLOUDE LO
"I am dedicated to bringing visionary projects to life. My role involves supporting and coordinating every step of the production process to ensure that each phase is a step toward revolutionising urban spaces through tech-powered connections. Deeply committed to collaboration and working alongside talented teams to create intelligent, interactive environments that resonate with the communities they serve. I believe that every project is an opportunity to shape the future. With each task, I contribute to a better living for generations to come."
COLEEN CHONG
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