The Exchange 106 Crown Illumination

OBI Decorates The Exchange 106 with The Iconic Pink Ribbon Emblem for Breast Cancer Awareness Campaign in a Spectacular Laser Show

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Kuala Lumpur, 2024‍

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For the second consecutive year in a breathtaking show of solidarity for breast cancer awareness, OBI has teamed up with Estée Lauder Malaysia to illuminate the TRX building in a striking pink hue and laser show. This initiative marks the official launch of Breast Cancer Awareness Month and serves as a powerful symbol of hope and resilience for those affected by this disease, as well as bringing the attention of the citizens toward the importance of awareness about such a pressing cause.

The illumination of the TRX not only enhances the Kuala Lumpur skyline but also amplifies vital awareness about breast cancer, highlighting the significance of early detection and support for those facing this challenge. An enchanting laser show, featuring the iconic pink ribbon emblem along with the campaign slogan "Together to End Breast Cancer," adds a mesmerising touch to the display, encouraging open dialogue and community involvement in the fight against breast cancer.

OBI's partnership with Estée Lauder illustrates a commitment to making a positive impact, inspiring action and unity around this critical cause. As the TRX shines on the 10th of October, it serves as a reminder of the collective efforts required to support those affected and the ongoing pursuit of a future free from breast cancer.